Belly dragger wines

Canning Napa sourced, true-to-varietal wines, Belly Dragger wants people to kick back and take it easy while they enjoy a pour. With a recent move from Napa to Palm Springs, the owners wanted wanted to create a handout piece that explained the brand in a fun and engaging way with a nod to the mid-century modern styles that defined Palm Springs. By referencing classic mid-century matchbooks, invitations and packaging we settled on the idea of die cutting a trip-fold pamphlet that imitates the Belly Dragger can. Starting with previously developed assets I mixed in a vintage script, illustrations and wording to bring out the Palm Springs aesthetic. As the reader opens the tri-fold each panel provides information about the brand in a fun and engaging way.