SERVICES

Logo design
Brand identity
COLLATERAL
signage

Wilma Lott Catering

As a full service catering business, Wilma Lott Catering has gained a reputable name for itself in the Bay Area by providing quality hospitality and event dining for over 40 years—all while existing on virtually no marketing or solid brand structure. The catering company needed to be able to distinguish itself as the long standing company it is, while maintaining a relevant and fresh look. A brandmark was developed that included a cornucopia—a symbol representing the large selection of dishes and high quality the company provides. Playfair Display is used for the workmark, giving the mark a feeling of longevity and quality. Playfair is also used for typesetting headlines alongside Montserrat for body copy.